Retro Sneakers Take Inspiration from Game Boy, Alien, Furbys, and More
The market for customized, limited edition clothing and footwear has always been a thriving one. Usually these unique items are developed in collaboration with the manufacturer, often in conjunction with the release of a particular video game or movie. CD Projekt RED teamed up with Adidas for the launch of Cyberpunk 2077, Nike released a pair of limited edition Air Jordan 1s for the 2020 League of Legends World Championship, and PUMA designed Super Mario-themed sneakers in May 2021.
However, consumers no longer need to wait for companies to release officially licensed special editions of their products. A quick browse through Etsy or eBay will reveal all manner of altered items for sale, from socks to beanies to shoes and handbags. Some creative fans have shown off their own personalized items on social media, and sometimes the results are as good as official releases. A few months ago, an artist on Reddit shared a pair of customized Red Dead Redemption 2 Nike shoes they had been commissioned to paint, and even CEO of Microsoft Gaming Phil Spencer has a custom-made Xbox-themed snowboard.
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UK-based company The Sole Supplier primarily works with other retailers to highlight the launches of themed footwear, but the company sometimes releases its own collections as well. The Sole Supplier recently shared a new collection of Nike sneakers inspired by retro toys, including a pair of Air Jordan 1s with a Nintendo Game Boy motif. There are also a pair of Furby-themed Air Jordan 1s, Tamagotchi-styled Air Jordan 1 Mid sneakers, Air Force 1s with a colorful Rubik’s Cube theme, and a pair of Air Max 95s inspired by the ovomorph from the Alien franchise.
It’s unclear whether these shoes are
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