A recent report by analyst website Niko Partners has shown that China's restrictions on young game players is working for now, but might only last for so long.
In late 2021, China's National Press and Public Administration (NPPA) issued regulations declaring that players under 18 could only play video games between the hours of 8 PM and 9 PM on weekends and legal holidays. That meant game companies were directed to ban children from accessing their games for the rest of the week.
The playtime restriction is one of several hurdles developers have to pass for their games to release in China. Developers have previously had to alter content for their games to get approval for Chinese release, including segmenting China's players from international players.
According to Niko's report, the country's regulations have led to a decrease in the number of young Chinese players. There are now 83 million game players between the ages of six and 17 years old. Compared to 2020's 122 million players in the same age bracket, that's a 32 percent decrease. 77 percent of young players have reduced their playtime to approved hours, while 21 percent continue to play past the country's approved playtime.
In 2020, 60 percent of Chinese youth were said to be playing video games, compared to 52 percent of the overall population. Following the three-hour regulation, that number for 2022 has dropped to 40 percent, versus 49 percent of the country's population.
However, Niko argued that the number of young players will have an upswing within a few years. By 2026, Niko predicted, there will be 115 million young players in China. One reason for the eventual spike will be esports.
"Games with an esports component continue to remain the most played among
Read more on gamedeveloper.com