Razer's latest milestone proves gaming can have a green finger
techradar.comRazer has reached its goal of saving 1 million trees as part of its 'Go Green' initiative, and has decided to celebrate this milestone achievement by announcing a new, more ambitious goal: to save 10 million trees. The initiative was created in partnership with Conservation International as part of Razer's ten-year sustainability plan, with the gaming lifestyle brand confirming in its announcement celebrating the 1 million trees goal being achieved that its next ambitious project would also be working alongside the non-profit charity.
The driving force behind this campaign has been a mascot that Razer created to feature in all of its sustainability-related efforts: a cartoon snake known as 'Sneki Snek' that was created as a doodle by one of the brands designers. He was chosen as the face of the 'Sssave The Trees' campaign, and has since even been featured in his own cartoon series that highlights various environmental impacts and what we can do to help.
Various merchandise has been released that featured the mascot, such as a collaboration with Cariuma Sneakers, with each purchase contributing towards the pledge of saving 4,000 acres of forest (roughly around the size of 3,000 American football fields).
The final milestone for fans of the character is that a hoodie will be released in his likeness, and we expect that won't be the last we will see of Sneki. Razer has created several sustainability pledges in recent years as part of its <a href=«https://twitter.com/hashtag/GoGreenWithRazer?src=hashtag_click» data-url=«https://twitter.com/hashtag/GoGreenWithRazer?src=» https: www.techradar.com>#GoGreenWithRazer
initiative that has seen the release of product lines designed to raise awareness about global issues, alongside Read more on techradar.com
