Q&A with Andrea Cutright, marketing director at Prime Gaming

amazongames.com:

Every month, Amazon Prime subscribers can access a growing selection of in-game content and free games through Prime Gaming. Our aim is to become the go-to benefit for anyone who loves games, and game developers who want to reach a global audience. We met with Andrea Cutright, marketing director at Prime Gaming, to discuss what’s ahead for Prime Gaming, and how we are expanding our teams and our presence internationally.

You joined us at the beginning of 2022 after leading subscriber marketing at Disney+. What drew you to Amazon Games?

I have always appreciated the dynamism of games as a medium. People spend more time playing video games than engaging with any other form of entertainment. In recent years, games have become increasingly diverse and integrated into everyday life. Some Candy Crush players may not think of themselves as gamers, but they are. This dynamism is happening globally, and I enjoy working in global businesses.

Another reason why I came to Amazon Games is the fact that Amazon is really invested in building a solid games organization. This gives me a chance to really think about the skills, talent, resources, and the tools we need in our teams to deliver on our goals on behalf of customers.

Could you tell us about some of Prime Gaming's most significant accomplishments this year?

Our partnership with our Amazon Games studios is one that comes to mind. We have two amazing games on the market, New World and Lost Ark, and we introduce new players to them through our monthly free in-game offers. We’ve also been able to leverage the power of Amazon as a whole to provide our customers with amazing benefits. Take this year’s Prime Day as an example: Prime Gaming gave away 30+ free games to Prime Members