Pokémon Sleep's Release Date Couldn't Be More Perfect With Pokémon GO

screenrant.com:

The Pokémon Company is always thinking ahead, and its timing for the release of , the new gamified sleep-tracking app, in the summer of 2023 could be a great move on the company's part. The app will help players to build better sleep habits by making it an entertaining game experience while being able to see stats on the quality of their sleep. Like, this could create a healthier group of users by turning good habits into a fun game.

The release window and trailer for were revealed at February's after the app had been in development for four years — prompting speculation that the long in-development project might've been quietly canceled. The specific date has not been officially given, yet it will be available for use starting sometime between June and September 2023. Launching during the summer months feels reminiscent of 's initial launch back in July 2016.

Related: Pokémon GO Datamine Reveals Pokémon Sleep Might Finally Launch Soon

Back in July 2016 when first hit the app stores, it became an instant success. The augmented reality game that encouraged players to get outside and walk was the first time that many people had experienced something like it. Now, with the new app, Niantic is likely trying to recreate the same feeling by providing people with a new way of tracking their sleep, and by using the same timeframe for the launch as did, everything known about suggests it is another way of trying to capture that magic.

There's another very good reason for timing the release of for the summer months: the launch of the Pokémon GO Plus+ accessory device on July 14. This accessory is designed so that it will work alongside to make it even easier for users to track their sleeping habits by simply pushing the button