PAX organiser ReedPop is officially taking over E3: ‘We’ll reshape what didn’t work’
ReedPop, the events company behind PAX, EGX, Star Wars Celebration and New York Comic Con, will officially take over the running of E3 in 2023.
The Entertainment Software Association (ESA) announced the news on Thursday following recent confirmation that the flagship show will return in June 2023 for its first in-person event in four years.
As well as running high profile events in the US and Europe, ReedPop is the owner of Gamer Network, which runs websites such as Eurogamer, GamesIndustry.biz, VG247 and Rock Paper Shotgun, and is the network partner of VGC.
Commenting on the news, ReedPop said E3 2023 would welcome back “publishers, developers, journalists, content creators, manufacturers, buyers, and licensors”, and also highlight digital showcases and feature “in-person consumer components”.
It claimed it had listened to feedback from the gaming community and would honour “what’s always worked” about the games industry event, while reshaping what didn’t.
“It is a tremendous honor and privilege for ReedPop to take on the responsibility of bringing E3 back in 2023,” said Lance Fensterman, president of ReedPop. “With the support and endorsement of the ESA, we’re going to build a world class event to serve the global gaming industry in new and broader ways than we already do at ReedPop through our portfolio of world leading events and web sites.”
Kyle Marsden-Kish, ReedPop’s global VP of Gaming who will lead the newly formed E3 team, added: “For years, we’ve listened, heard, and studied the global gaming community’s feedback. E3 2023 will be recognizably epic—a return to form that honors what’s always worked—while reshaping what didn’t and setting a new benchmark for video game expos in 2023 and beyond.”
Even before the
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