Over 300 Employees Leave Twitch Due To Executives Failing To Understand Community
Over 300 employees left Twitch in 2021, 60 so far in 2022, six of whom are top employees. We're only three months into the year. Among those top employees are the chief content officer and head of creator development with many claiming that they left due to the company failing to understand the Twitch community and culture.
"We went down the Silicon Valley route, hiring from Facebook, from Twitter," former head of creator development Marcus Graham said (thanks, VGC). "[The newer executives were] unwilling to learn what this community was, why it was special."
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"The customer was the content creator," an ex-employee added. "If you're not passionate about the product, you're not really looking at it from the customer's lens. And so you don't have the same level of empathy." There's a workplace clash between the veteran employees and new executives, evident by these quotes, but it's also evident in the newer policies being pushed.
"Twitch's leadership is uncomfortable with mid-level and lower-level employees pushing for change," an employee added. For instance, users who stream 40 hours a month can run ads on their channel, but this was a controversial change within Twitch. Similarly, Twitch is adding a feature that lets viewers pay to advertise their favourite streamers, something else that has been met with pushback.
"Serving a community as dynamic as Twitch's means there isn't always one clear solution or answer, and as a result, we have always believed in being experimental and innovative - even when that means launching a bold product or experiment that might have short-term risks, but will ultimately help us build the best possible solution," Twitch
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