Our Flag Means Death Is A Triumph Of Word Of Mouth Marketing

gamerant.com:

The science behind what becomes popular and when can feel impossible to predict, and though luck is a factor, there's still some skill to it. Some projects wallpaper the cities with advertisements and then still manage to fall flat, but others barely make their presence known and quietly let their audience find them.

Our Flag Means Death feels like a series with a specific vision. It's a period piece, based on a fairly obscure true story, in the notoriously difficult pirate genre, with a distinct sense of humor, and an impressive degree of great representation. It's an excellent series and its mastery of reaching out to the exact crowd that would fall in love with it made it a success.

New Our Flag Means Death Trailer Promises More Pirate Hijinx

Word of mouth is an extremely powerful tool for making something popular when it works. Unfortunately, it's also possibly the easiest strategy to disastrously ruin, leaving a project somewhere between obscure and unknown. Right now, all over social media, fan art and fan tributes to the series have exploded in popularity. Several of them made the rounds to the stars of the program who seem thrilled with its reception. Series creator David Jenkins routinely joins the fun and can be seen commenting on the odd fan drawing or cosplay. All this fanfare has compounded due to the fact that, at the time of writing, the series hasn't been picked up by HBO for a second season. Fans hoping for a follow-up after the season's cliffhanger ending won't have to look hard to find the community who'll join them in waving that flag. It's hard to believe that HBO will continue ignoring their pleas for long because they'll hear them for years if they do.

So what is it about Our Flag Means Death that