Nvidia's RTX 40 series is set to launch as soon as July

pcgamer.com:

The rumor mill has been churning as the launch of next generation RTX 40 series graphics cards based on the Ada Lovelace architecture draws nearer. New information suggests that the next-generation cards will launch even sooner than expected, perhaps in August, if not in July.

The new rumor comes courtesy of the well-known leaker Kopite7kimi, who mentioned early Q3, which could indicate a July launch. A launch at Gamescom in August is also a distinct possibility, but then that would mean a mid-late Q3 launch. There's always Jensen's kitchen. Assuming the launch takes place in either early or mid- Q3, it will be earlier than we had expected, with September or October being considered a likely launch window previously. An earlier launch would almost certainly give it a big advantage over rival AMD, and possibly even beat Intel to the launch of its Arc series of cards.

Let's not forget that Computex is making a return this year, albeit in a reduced format due to ongoing Covid considerations. Nvidia is scheduled to hold a keynote address on May 23. One of the speakers is Jeff Fisher, senior vice president of GeForce. It's unlikely we'll get any RTX 40 information though, as Jensen himself is the one that's likely to announce it. Don't discount the possibility of a teaser, though.

It's believed the high-end cards will launch first. They generate the halo headlines and the production numbers won't need to be as high as would be the case with a mainstream launch. This is backed up by the fact that we've heard little about the other GPUs in the range beyond some code names and possible shader counts.

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