The Matrix franchise is set to continue with The Matrix Resurrections' theatrical release next week, and the movie's promotional material has bled into other avenues as a way to advertise it.
The Game Awards' collaborative promotions with The Matrix Resurrections debuted the launch of The Matrix Awakens: An Unreal Engine 5 Experience, which has emboldened the industry standard for graphical fidelity in games. Today, Nvidia GeForce has announced its own collaborative promotion with The Matrix
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