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Nike start advertising in Roblox with free minigame-o-rama Nikeland
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For all the loathsome talk of the metaverse from companies like Facebook and Epic as the future of reality, many facets of the concept already exist in sandboxes like Roblox. The problem with Roblox for them is that it's a lawless frontier town, one they don't control. Still, Roblox is obscenely popular, so it's popular with brands who don't need control, they just want to advertise products. Enter Nikeland, an official Roblox game from the cobblers at Nike.
Launched this week, it's a social
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