A New York Times campaign has sparked divided reactions by imagining Harry Potter without its creator, J.K. Rowling. The Harry Potter franchise was born in 1997, when the first of seven fantasy novels by Rowling was published. The books would be adapted into an 8-movie film series, which would star Daniel Radcliffe, Emma Stone, and Rupert Grint in the three leading roles. The sprawling, multimedia Harry Potter franchise continues to live on and grow today in the form of video games, merchandise, theme parks, and the spin-off film series, Fantastic Beasts.
However, as the Harry Potter franchise continues to grow, Rowling's continued involvement has been a point of contention. This is because Rowling has consistently and publicly expressed views that have been perceived as transphobic, due to her insinuation that trans women are not women. While she still remains involved in the Harry Potter franchise, including the upcoming film, Fantastic Beasts: The Secrets of Dumbledore, there have been attempts to diminish her prominence in the franchise. For example, the Harry Potter quidditch league sought a name change to shift away from Rowling, and her film credit was exceedingly small in the Fantastic Beasts 3 trailer. However, there is a new campaign that is much more forthright in its removal of Rowling.
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As reported by Giant Freakin Robot, a New York Times campaign has caught the attention of Harry Potter fans by imagining the franchise without its creator. The advertisement was shared widely on Twitter by users who had spotted it on subway trains as an electronic billboard. The ad campaign was done in promotion of independent journalism. One image of
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