Netflix Responds To Microsoft's Planned Acquisition Of Activision Blizzard, Teases "Absolute Best" Service
Executives from Netflix have responded to Microsoft's recent announcement of a proposed buyout of Activision Blizzard, saying Microsoft's move is an endorsement that subscription-based models are powerful. Microsoft, of course, has Game Pass, which now has 25 million subscribers and is poised to grow much bigger still in the years ahead, presumably.
«It was exciting to see the activity in the space,» Netflix COO and chief product officer Greg Peters said during the company's latest earnings briefing. «And I think to some degree, it's an endorsement of the core thesis that we have around subscription being a great model to connect consumers around the world with games and game experiences.»
Netflix is currently involved in the mobile game space, and Peters said fans can expect to see Netflix do more in this space when it comes to licensing. «We're open to licensing, accessing large game IP that people will recognize. And I think you'll see some of that happen over the year to come,» Peters said.
In its earnings release, Netflix said fans can expect the company to release more games in the «casual and core gaming genres» in 2022 as the company build out a portfolio of games that subscribers like the best.
Peters went on to tease that Netflix will look to make «interactive experiences» instead of just licensed games. «But we also see back to test like building out a whole cloth and the ability to take the franchises or the big titles, let's call it, that we are excited about and actually develop interactive experiences that are connected to those. We see a huge long-term multiyear opportunity in that, too,» Peters said.
«We're going to be experimental and try a bunch of things. But I would say the eyes that we have on the
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