Moonrock Labs brings together brands and developers for metaverse experiences
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Moonrock Labs brings together content marketing for brands and game developers to develop branded experiences for the metaverse.
It’s a young company but it has hit the ground running in deals with a lot of different brands and game companies. It is working with brands such as Lenovo, Kellogg, Coca-Cola/Fanta, Burger King and a number of others that want to move into metaverse experiences like Roblox, Fortnite and Minecraft.
“Moonrock Labs is all about helping brands get their branding into games like Roblox and Minecraft,” said John Benyamine, cofounder of Moonrock Labs, in an interview with GamesBeat. “To really engage with audiences with custom Roblox, Minecraft and Fortnite activations.”
Gaming content veteran John Gaudiosi worked with Benyamine at Greenlit Content in their previous company. They exited in 2019, selling the company to Rekt Global, which in turn sold itself to Infinite Reality for $470 million in April 2022.
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Gaudiosi left to start Moonrock Agency to work on content marketing for brands in gaming. Benyamine joined him later. Then Benyamine met Krishna Singh, at, of all places, the GamesBeat Summit Next conference in November 2022. Singh told Benyamine he had been looking for him.
Singh was CFO of EVNT, a development studio. He proposed they get together and start Moonrock Labs, which would focus on bringing together brands with games inside metaverse experiences like Roblox, Minecraft and Fortnite.
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