According to a new report, Marveluses strict character cameo definitions to pay comic creators less than promised for their character's appearances in movies or shows. Marvel Entertainment's Marvel Cinematic Universe is currently the biggest film franchise in the world, with 29 films and seven television series being released since the MCU's first film, Iron Man, in 2008. In 2009, Marvel Entertainment was purchased by the Walt Disney Company for $4 billion, adding Marvel Studios to the world's second-largest media company after Apple.
Despite all that undeniable success, the comic book writers and artists behind the creation of some of the MCU's most beloved heroes and villains are shamefully underpaid. Ed Brubaker, the creator of The Winter Soldier, has been vocal in the past about the lack of bonuses or fees he was paid out once his character leaped off the pages onto the big screen. Other creators, and their estates, have been outspoken about Marvel and DC's treatment of their freelance creators. However, new reporting sheds light on some bizarre rules put in place, seemingly to further prevent these creators from getting the total compensation promised in their contracts.
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The Hollywood Reporter has revealed Marvel's strict rules about what constitutes a cameo appearance, which is then used to pay creators less than contracts initially promised. The cameo rules say that a character's appearance is considered a cameo role if they get less than 15% of the total screen time of a film. For example, The Winter Soldier in Captain America: Civil War would be considered a cameo, as Bucky is only on screen for 22 minutes of the 2-hour and
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