Marie's Podcast Is a Perfect Real-World Marketing Opportunity for Splatoon 3

gamerant.com:

Nintendo is currently generating a lot of headlines in the lead-up to Illumination's first Super Mario Bros. movie trailer debuting this Thursday. A number of video game franchises have seen great success with animated or hybrid live-action film adaptations in recent years, notably Detective Pikachu and Sonic the Hedgehog, but this is just one avenue for multimedia content that can advertise a particular series. Splatoon 3's Rise of the Mammalians lines up one option by suggesting a character has been running their own in-universe podcast.

As with the first two Splatoon games, Rise of the Mammalians has players collect Sunken Scrolls to provide tidbits of lore about new and returning characters — though Nintendo moved these collectibles to the Alterna overworld rather than hiding them within levels. These scrolls include a brief look into the lives of Splatoon 3's new idol group Deep Cut, all the shopkeepers around Splatsville, and some exposition regarding the whereabouts of idols from previous games. From a marketing perspective, Marie has the most interesting pitch via a long-running podcast called «Marie After Midnight.»

Why Splatoon 3 Was Smart to Remove Sunken Scrolls from Story Levels

The Squid Sisters were central characters in 2015's Splatoon on Wii U. They ran the Inkopolis News broadcast that kept players up-to date on current multiplayer map rotations and Splatfest themes, but the Octo Valley story mode also revealed they were Agent 1 (Callie) and Agent 2 (Marie) of the New Squidbeak Splatoon. Working alongside the player character, dubbed Agent 3 by the duo's grandfather Cap'n Cuttlefish, Callie and Marie helped rescue the Great Zapfish from DJ Octavio and the Octarian army.

Despite performing under the stage