Magic: The Gathering Content Creators Are Exhausted
thegamer.comEarlier this year, I worried there was too much stuff launching for Magic: The Gathering in 2022. In particular, I pointed out that the last few months of the year would be chaos, with Dominaria United, Unfinity, Brothers’ War, and Jumpstart 2022 all scheduled to launch within a three-month gap. I knew it was going to be hectic, but barely halfway through the quarter from hell, myself and many other Magic content creators of all kinds are beginning to feel like we’ve been caught in a multi-car pileup.
As Magic begins its 30th anniversary celebrations, the community’s content creators – its writers, journalists, streamers, YouTubers, podcasters, and critics – shouldn’t be feeling this exhausted. At a time when Magic should be building up the hype and getting everyone energised for one of its biggest years ever, Wizards of the Coast has completely drained the well of enthusiasm dry, and drastic, immediate action needs to happen if it wants to keep people in the space.
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To put things into perspective, in the last two months, Magic has done four preview seasons: Dominaria United, Warhammer 40,000, Unfinity, and Alchemy: Dominaria. Preview seasons are hard work. Most of my time during them is spent collating the cards as they’re revealed and formatting them into our daily roundups. Just one day of previews can take up to six hours to do on a busy day (on top of everything else that’s involved in working at a website like TheGamer, or TCGPlayer, or Star City Games), and with eight of them in a row it’s often a case of forgoing the weekend.
One preview season can be a slog, but three in a row was knackering. Dominaria United’s led into the launch,
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