Madonna's Bond Song "Die Another Day" Is The Second Most Expensive Music Video
Madonna's Bond theme "Die Another Day" is still the second most expensive music video ever produced. Die Another Day marked an important turning point for the James Bond franchise. The movie came in the midst of The Bourne Identity and 24 reinventing spy thrillers, which offered gritter, more grounded takes on the genre. Die Another Day, on the other hand, felt hopelessly outdated with hokey humor and in-jokes, in addition to outlandish action sequences that often failed to engage.
Despite Pierce Brosnan making for a great Bond, there was little he could do to rescue Die Another Day — which wasn't Brosnan's final performance — either. The film is now considered one of, if not the, worst entries in the whole series. The sequel was still a respectable box-office success, but producers looked at the changing landscape of the genre and decided a total reboot was needed. This also coincided with the studio gaining the rights to Ian Fleming's Casino Royale, which served as James Bond's origin story. 2006's Casino Royale thus introduced Daniel Craig's run as 007, who is regarded as one of the best actors to take up the role.
Related: What Went Wrong With James Bond's Die Another Day
Of course, any James Bond movie needs a theme tune, and it felt like Die Another Day was in strong hands with Madonna. The iconic singer has recorded various movie themes throughout her career, including «Beautiful Stranger» for the second Austin Powers. Madonna's Bond song «Die Another Day» isn't one of the better themes — like Chris Cornell's underrated Casino Royale song — from the franchise, though it does boost the second most expensive music video, which cost $6 million.
Madonna's «Die Another Day» is a string mix of electronic music and
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