MAD Magazine alums reunite for a new venture in 'MADvertising'
The glory days of MAD Magazine are behind us, but some of the 'usual gang of idiots' behind it are carrying that funny flame alight with a new venture.
MAD Magazine alums Dick DeBartolo, Tom Richmond, Ian Boothby, Theresa Burns Parkhurst, and more have reunited to bring their MAD-style antics to advertising.
That's right, advertising.
The group is now the in-house creative team for the Toronto-based marketing and advertising firm, the Idea Integration Company. Founder Saul Colt aims to blend the aesthetics of MAD Magazine with advertising for - wait for it - 'MADvertising'.
"Advertising has gotten boring. The bar has been dropped so low that any brand that takes a little chance stands out. When MAD stopped producing new material it was a moment in time for many people because the role of MAD was to hold up a mirror to society and say what everyone was thinking," Colt says in the announcement.
"Advertising is supposed to do the same thing but it isn't delivering on that promise anymore. It has become too safe or the agency is more interested in winning awards than creating real impactful advertising that speaks to the buyer. Brands are afraid of using humor for fear of offending people, but the truth is that people remember humor and share humor more than anything else."
Heading up this new mod squad of MAD alums is Bill Morrison, former executive editor of MAD and also the co-creator/lead artist for The Simpson's Bongo Comics company.
"From co-founding Bongo Comics to my time working on The Simpsons, Futurama and as the editor-in-chief at MAD Magazine, I've been fortunate and thankful for well-oiled creative teams," Morrison says. "During the years this team worked together at MAD, we brought the best we had every day
Read more on gamesradar.com
