Lil Nas X is president of League of Legends now, whatever that means
pcgamer.comLil Nas X, the rapper and singer best known for Old Town Road, is now the president of League of Legends. You didn't misread that and, no, I don't understand what the president of LoL busies themselves with either. Lane maintenance? Jungling permits? Microtransaction regulation?
Nevertheless, starting with the 2022 League World Championship, Lil Nas X will apparently be creating «explosive musical moments, an ingenious League champion skin, and a spectacular live Worlds performance for the 180+ million monthly players and fans in the League universe.»
First: 180+ million monthly players is an incredible number, though do bear in mind this includes League of Legends itself, then Teamfight Tactics, Legends of Runeterra, LoL: Wild Rift (the mobile version) and the singleplayer RPG Ruined King: A LoL Story. Still, having almost 200 million monthly players is mind-blowing.
This is, to put it mildly, something of a marketing masterstroke. Lil Nas X is as savvy as they come when you're talking about online dynamics and virality (he began his career thinking he'd become an influencer before switching to music), extraordinarily popular (eight million Twitter followers), and completely meme-happy.
He's also got a proven track record in games, having previously collaborated with Roblox on a concert that was watched by 33 million players. There was also a game that tied-in to one of his songs which, well, wasn't very good.
Lil Nas X has now temporarily renamed himself PRESIDENT NASIRATI on Twitter, and has begun sending Good Tweets about the new position.
me after adding multiple furry skins to league of legends pic.twitter.com/iZdLlMU99qSeptember 15, 2022
Riot has in turn renamed the game's official account LoL Nas X(opens in new
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