League of Legends MMO revealed early to combat leaks
The League of Legends MMO has been rumoured since 2020 after Lead Designer at Riot Games, Greg Street proclaimed on Twitter that he was very pleased with his new job role, and that big things were coming to the League of Legends universe. When asked by a commenter if it was an MMO, the reply was quite simply “it is an MMO”. It’s not hard to see how this sparked some confusion in the community – one of the world’s biggest game developers announcing arguably their biggest project via a reply to a tweet.
Since that day in 2020, there has been no further information given about the project, until a rather large thread was tweeted out on the 1st of August. It’s Greg again, clearing up a little bit of the frustrations around the lack of information, and why the project was announced in such a low-key way.
“The announcement was the idea of our CEO. We thought it made sense to low-key announce to help with recruiting (we need a lot of MMO vets), to excite players, and because we thought it would likely leak anyway.
“Often in this business, you worry about someone scooping you,” he continues, “but that is harder to do with an MMO. Everyone more or less knows how to make one. The challenge is actually doing so, and the massive cost and time it takes.
“The other big risk of announcing early is sustaining the momentum. It’s hard to keep players engaged and excited for years. They might get impatient with the trickle of information, or even worse, interpret the normal rate of development as something gone wrong.”
The underwhelming announcement was to relieve some potential pressure on the team and to aid with recruitment. I’m not sure there is a way to lower expectations with one of the most fevered fanbases on the planet – this
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