Game marketing is creating more strange bedfellows. Epic Games is adding League of Legends champion Jinx to Fortnite today (November 4th) at 8PM Eastern, just ahead of her debut in the Netflix series Arcane on November 6th. She'll be available in the battle royale shooter's Item Shop alongside themed gear like a pickaxe, spray, Back Bling, a lobby soundtrack and loading screens.
It's not a one-way partnership, either. Riot Games is bringing League of Legends, Runeterra, Teamfight Tactics and
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