Latest Nintendo Direct ushers in an age of Wii nostalgia

digitaltrends.com:

If 2021 was the year of the Game Boy Advance renaissance, then 2022 is the year of the Wii. At this point, the Nintendo Switch has outsold the Wii, but it still doesn’t feel like the Switch is as ubiquitous with casual gamers as the Wii was. Meanwhile, the Wii is getting just old enough that it’s starting to feel nostalgic and retro.

If Nintendo wants to continue to grow the Switch’s userbase, these yearnful Wii fans need to be its next target. Perhaps that’s why the latest Nintendo Direct felt like a love letter to the Wii era by featuring games like Nintendo Switch Sports, Mario Strikers: Battle League, and Star Wars: The Force Unleashed. 

At this point, most hardcore gaming fans who want a Nintendo Switch likely already own one. While those 100+ million players will continue to buy new video games, Nintendo still wants to sell 23 million more units this year alone. If it’s going to accomplish that, it needs to entice people who might not usually play video games or spend hundreds of dollars on a new system. 

Nintendo was the most successful at doing this during the Wii era but moved away from this casual focus after the Wii U flopped. Focusing on its hardcore fans is what made the Nintendo Switch a runaway success right at launch, but we’re now almost five years in, and Nintendo is looking to maintain a growing audience. 

Making the Nintendo Switch even more appealing to casuals and non-gamers seems to be the company’s next goal. Nintendo Switch Sports recapturing some of that Wii magic is the spearhead of this strategy.

Its predecessor Wii Sports is one of the most successful games of all time. Even people who’ve never played a video game might remember the game from the Wii’s heyday. Nintendo wants a Switch in every