Since its founding in 1994, Koch Media has made a name for itself as a software distributor. Even someone who’s never heard of the German-Austrian company is probably aware of its subsidiaries, which include Publisher Deep Silver and Saints Row developer Volition.However, gamers won’t be hearing the name Koch Media anymore.
The company’s rebranded itself under the name Plaion, revealing a new logo on Thursday. Managing Director Klemens Kundratitz discussed the rebranding in a recent interview, explaining the new name and reasons for the change.Saints Row Reboot Has Gone Gold Ahead of August LaunchSpeaking to GamesIndustry.biz, Kundratitz explained how the rebranding began as simply modernizing Koch Media’s look.
However, company leaders ultimately decided to take things further by committing to a complete rebrand. “Obviously,” said Kundratitz, “we want to avoid people seeing this as window dressing.
The signal we’re sending is that we’re on a journey, and it’s good to give this journey a new name, new visual appearance.” He also expressed how Plaion wants to show that it’s a modern international company.Read more on gamerant.com