Koch Media is now Plaion
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Koch Media announced today that it is changing its name to Plaion, pronounced “play on.”
The German-Austrian media company started in 1994. It owns gaming studios like Saints Row publisher Deep Silver. It became a subsidiary of Embracer Group in 2018.
So, why the change?
“It’s been brewing since a while,” Plaion vice president of global sales and marketing Frank Weber told GamesBeat. “The more international, the more global we got as a company, the more clear it was from a pure phonetic point of view that our name wasn’t ideal internationally. We were changing drastically as a company. We grew rapidly. Today we’re producing our own content much more, which is something we hadn’t done initially. At the same time, we have a lot of partners and a lot of, let’s say, people who deliver content to us. We help them bring that to market, bring them to players. This is such a big change that we felt it’s now really time to change also the name and to become more what we are from a branding and naming perspective. It was brewing for a year, you could say.”
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Of course, it was also a problem that many people never knew how to pronounce Koch. I’m still not sure myself. “Even us, honestly, sometimes in internal conversations or negotiations, we pronounce it ‘Kotch Media,’ even though it would be more like ‘Kaugh’ in German,” explained Weber. “Even we use Kotch’ as
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