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Koch Media is now Plaion

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venturebeat.com

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Register today.Koch Media announced today that it is changing its name to Plaion, pronounced “play on.”The German-Austrian media company started in 1994.

It owns gaming studios like Saints Row publisher Deep Silver. It became a subsidiary of Embracer Group in 2018.So, why the change?“It’s been brewing since a while,” Plaion vice president of global sales and marketing Frank Weber told GamesBeat. “The more international, the more global we got as a company, the more clear it was from a pure phonetic point of view that our name wasn’t ideal internationally.

We were changing drastically as a company. We grew rapidly. Today we’re producing our own content much more, which is something we hadn’t done initially.

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