Kim Kardashian Announces ‘Deeply Personal’ Rebrand of KKW Fragrance
Kim Kardashian took to her Instagram to announce another rebrand for KKW Fragrance amid The Kardashians star's divorce from Kanye West. It's the second rebrand for the beauty brand that started as KKW Beauty before being turned into KKW Fragrance last year. But with the brand highlighting Kim's former initials as a married woman, the newly single reality star is revamping the brand once again. This time around, the brand will get a new name and website as Kim works to finalize her divorce from Kanye.
Kim is in the process of reintroducing herself. With a new show on the way and another marriage behind her, Kim will be sharing a load of new revelations during her return. For the last year, Kim has been locked in a divorce from Kanye that has gotten extremely messy at times. Most recently, Kanye was banned from Instagram for 24 hours and barred from the Grammys due to all of the erratic posts he sent out aimed at his ex-wife and Pete Davidson. Last summer, Kim unveiled her KKW Fragrance brand following a rebrand over the course of the lockdown.
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While Kim appeared to be continuing the brand using her marital initials, it looks like Kim had a change of heart. Kim took o her Instagram Story on Friday to announce the latest rebrand coming to the KKW Fragrance brand. “On May 1st at midnight, @KKWfragrance will be shutting down the website so that we can relaunch fragrance in the future under a brand new name—and under a new web store where you can purchase from all beauty categories under one site,” Kim announced in a statement captured by Page Six. Kim explained how the fragrance line is “deeply personal” for her and is a venture she has put "'my
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