IronSource launches analytics for app developers
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IronSource is launching its App Analytics platform to enable app and game developers to maximize their revenue, user retention, and growth.
With the beta version of App Analytics, IronSource is creating a one-stop shop for app monetization, user acquisition, and analytics.
Tel Aviv, Israel-based IronSource went public last year and it has a valuation of $6.88 billion. Analytics are kind of old news, especially for a company that has been around since like IronSource. But analytics have proliferated along with platforms and strategies for succeeding in mobile games and apps.
“What we have here is everything you can imagine in an analytics product, similar to what you’ll have in Google Analytics, right. But in the same platform, you’re using your user acquisition tools and other solutions,” said Omer Kaplan, chief revenue officer and cofounder of IronSource, in an interview with GamesBeat. “The usability or the UX that we’ve built is significantly better than most other solutions.”
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Designed specifically for apps and games, App Analytics gives developers insights on user engagement, and live operations support, to drive growth and revenue. The hope is devs can better monetize, scale their user base, and access complete app data for optimization – all in one place.
“We hope to disrupt the ecosystem because this is the first time that within one place that you can manage all of your ad monetization and your user acquisition, and also have end to end analytics,” said Kaplan. “Today,
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