Instagram has introduced voice effects and text-to-speech for Reels, replicating features that are already available on TikTok. Instagram copied Stories from Snapchat some time ago, and to great success. Its next target for taking a generous a dose of inspiration from was the short-video phenomenon TikTok. Instagram created Reels in 2020 as its own version of TikTok and in a bid to capitalize on the short-video craze.

Soon after launch, Instagram increased the permissible length of videos from

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