Overwatch 2's new player experience, or First Time User Experience, locks the best parts of the game behind a grind(opens in new tab). After playing on a temporary new account given to me by Blizzard, I've seen how it works, and it's as bad as it sounds.
When Overwatch 2 arrives next week(opens in new tab), people who never bought the original game will have a mountain of hero unlocks to climb. Most of the game's 35-hero roster isn't available from the start. To unlock them, you have to complete up to 150 games. Wins count as two games and you earn progress toward all of the heroes at the same time, so the «100 matches» number that Blizzard says you have to play is probably accurate. And, at least at launch, you can't pay money to skip the process like in other games.
You start with a handful of heroes in each of Overwatch's three roles: four tanks, six damage, and three support. New tanks can instantly pick up beginner favorites like Reinhardt, Soldier: 76, and Mercy. It's an easy-to-learn starting lineup for people who are new to Overwatch, but if you want to try anyone else from the original cast, you need to start queuing up for games. One game will clear Genji for play, two for D.Va, three for Cassidy, four for Ana, and so on, all the way up to 150 games for Echo.
The order of hero unlocks doesn't have an obvious logic to it. Genji is a popular character so I can understand why he'd be first, but he's also a highly-mobile, projectile-based flanker hero that takes a long time to learn how to be effective on him; an actually new player would be much better suited with a hero like Mei, who for some reason takes a whole 70 games to unlock. It looks like Blizzard tried to line them up based on both popularity and
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