HyperX leans into 3D printing for its next wave of gaming accessories

engadget.com:

Last year HyperX broke into a new hardware category with its Armada monitors. But this year at CES the company is taking things in an entirely different direction with the introduction of its new 3D-printed gaming accessories.

With the HX3D line, HyperX is leaning on the 3D color printing capabilities of its parent company (HP) to create a new range of personalized peripherals that would be difficult to make with more traditional manufacturing processes. That said, HyperX is starting off small (both literally and figuratively), with its first product being a limited edition Cozy Cat keycap (which is compatible with most Cherry-style switches) that's slated to go on sale sometime in January for $19.99.

Now unless you’re deep into the mechanical keyboard community, $20 for a single keycap might seem like a lot. And it is. However, when compared to custom hand-painted keys that can go for between $50 and $100 (or more), HyperX’s 3D-printed options don’t seem quite as ridiculous while still offering a surprising amount of detail.

But the most exciting thing is that the company has already created a huge variety of other concept products including an entire line of animal-themed keycaps, mic stands, headphone faceplates and more. And after seeing them in person, I have to say the detail on some of the more intricate offerings is rather impressive. I’m personally a fan of the dragon-themed headphone holder and the mic stand that looks like a cuter version of the mushroom people from Dark Souls.

The challenge for HyperX, though, is breaking into a new segment without much in the way of established characters or content. Because as adorable as the little cats, ducks and unicorns are, these accessories are more of a style play when