How to get a job as a marketing director in games
Alex Calvin
Monday 11th July 2022
Our articles can help you to find the right path to the games industry job of your dreams. You can read our other in-depth guides on how to get a job in the games industry on the GamesIndustry.biz Academy, covering various areas of expertise.
Developers can make the best game in the world, but it's all for nothing if no-one knows about it.
Like it or not, marketing has always played a huge role in the games industry and is of more importance than ever before in the increasingly-saturated release slate.
We asked a variety of marketing directors from both AAA and indie companies, just how one can get into the games industry in this important role.
As with many positions within the games industry, having a university degree is a plus. However, this does not necessarily need to be a qualification focused on marketing.
"Traditionally a degree has often been desired for this level of position," Fireshine marketing director Sarah Hoeksma tells GamesIndustry.biz.
"I didn't specialise in marketing at university and had a broader BA, but did decide to do a MA in Marketing once I knew this was the field I loved. I do know great marketing directors who have got to that level through pure talent and drive who didn't go to university too."
Ubisoft's senior marketing director for the UK and Canada, Mark Slaughter, adds: "Although not a prerequisite for a marketing career path, I think it is important that at some point on your journey for you to have studied marketing to a degree/professional level. It gives you a grounding in the science of the discipline and an understanding of how commercially critical marketing is to any business. Strategic-planning can help you in any business-related career path, after
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