Ubisoft
Stealth
UPS
Ubisoft wins daftest PR stunt of the year by jamming the latest Assassin's Creed game into some poor bird's beak
Ubisoft has excelled itself with the PR for Assassin's Creed Mirage, coming up with one of the daftest PR stunts I've ever seen and, yes, I'm writing about it so it worked. Forget people in vans with parcels. What the gamers need, you see, is a bird of prey delivering the latest hotness straight to their door.