While the iPhone has several different ways to silence notifications, sometimes Apple's latest iOS features prove to be a little confusing, and apps might not give alerts as expected. Apple's focus on privacy sometimes backfires when the controls are too complicated or so strict that they become an annoyance. It's a bit like having to okay cookies on every website — even those that are trusted. The requirement is meant to protect consumers, but it becomes a burden as well.
Apple has always taken care of user privacy, but that attention has significantly increased in recent years. Privacy labels appear on every app in the App Store that has been updated recently, showing what type of data the app collects. App Tracking Transparency goes a step further, asking the user before allowing an app to track them and giving them the option to agree or to ask not to track. Focus provides the user with additional control over notifications.
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Focus is available on the iPhone 13, iPhone 12, and any other iPhone with iOS 15 or later. When switched on, Focus silences notifications from all apps and people not on the list of people and apps allowed for the current Focus selection. The quickest way to fix this is to switch Focus off by swiping down from the top-right corner of the screen to open the Control Center. From here, tap the Focus control to open the list, then tap the active selection to switch it off. Apple also has a Do Not Disturb mode, which appears in this same list. While users can switch off Focus,it's better to adjust the Focus options since it is a valuable feature when it's set up well.
Thankfully, adjusting those Focus settings is very easy.
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