How to effectively use social media as a hiring tool
gamesindustry.bizWhether you’re leading a studio of ten people or 100, building a group of quality team members is of the utmost importance. Vision, ideas, and planning are useless without staff that can turn them into reality.
However, the typical hiring process requires a significant amount of time and money, two very valuable resources for smaller studios. While we have been able to successfully hire team members through standard hiring practices, we’ve found that recruiting through social media apps such as Twitter and Bluesky is faster and more efficient.
This guide will explain the benefits of hiring through the above-mentioned social media apps, how to use social media as a hiring tool, and the results Gylee Games has seen after taking this approach.
Who you are counts an incredible amount when you’re trying to recruit. Talent will be attracted to larger studios with easily recognizable IP almost every time. As a small studio creating something new, we don’t have that edge. Instead we have to rely on other tools, including social media, to discover high-quality recruits and quickly ensure that they are good fits for our company.
At our size, we have the easiest time gathering junior-level recruits. Cincinnati is fortunately surrounded by a number of universities with game development programs that we’re able to pull from. But if you’re not located in a tech hub and if you’re not a prominent name, finding senior-level talent takes more work.
These developers are frequently approached by larger companies through recruiters or go through their normal hiring methods. We’ve taken to social media and used it as a kind of great equalizer, directly reaching out to senior-level developers as soon as we see that they’re back on the
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