Snapchat users looking to recover lost account data — or view what data the company saves on its servers — can download all the data associated with their account via the company's website. There are a few reasons someone might want to see this information, from practical needs to privacy concerns. Messages, photos, and videos delete after a set period of time by default on the social media platform, from after the message is viewed to 24 hours after the message is sent. Although it is possible to ensure that chats never delete in the application's settings menu, people tend to use Snapchat for its perceived privacy. In actuality, users will find that a lot of this data is stored on the company's servers and can be downloaded.
Social media platforms like Snapchat earn revenue largely through advertisements, and an evolving trend in the industry is a shift toward targeted advertisements. Though it is possible for these sites to use other means — such as a subscription model — advertisements are a primary source of earned revenue. To make more money through these advertisements, some platforms take user data and apply the findings to advertisements in targeted ad campaigns. Some people have concerns over this method of advertising, and wish to protect their data from tech companies. Although it is not possible to explicitly delete specific types of data collected by Snapchat, viewing the data that has been collected can help users make an informed decision about whether to keep using the platform.
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