It seems like no one is working harder than the Barbie movie's marketing team at the moment.
We're not kidding — check out this Twitter thread to see all of the impressive publicity stunts they've been doing, including the eye-catching Barbie Xbox console and controllers that you may have already seen online.
The collaboration between Barbie and Xbox goes deeper than you might think, too. As well as the bright pink Xbox Series S console and the zany-looking controllers, there are also Barbie-inspired cars coming to Forza Horizon 5, Xbox-branded Barbie dolls to win, and a whole lot more to read about on the Xbox Wire blog.
If it's the Barbie Xbox console and controllers that have caught your eye, read on for the key details we know so far about how to get them in your life, for real.
Xbox exec Larry Hryb, aka Major Nelson, shared the tweet below to show off the Barbie Xbox console and the funky controllers:
If you're wondering whether it will be possible to just buy the Barbie Xbox Series S and the Barbie X controllers from a store, the answer to that question appears to be no. We're sure that people would pay a decent price for it if they could!
Instead, the Barbie Xbox console and the controllers sound like they will be part of a rewards scheme competition.
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The official Xbox Wire blog that announced this collab confirmed that fans will «have a chance to win these» starting on Monday 10th July. Until then, details are thin on the ground!
The blog post also links off to the official Microsoft Rewards
Read more on radiotimes.com