Hot Topic brings goth fashion to Roblox
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Hot Topic is taking its first real step into the metaverse, through digital fashion in Roblox. Hot Topic is serving up the Halloween Forever Collection, a series of exclusive avatar items and virtual replicas of actual spooky clothing.
Roblox needs no introduction, really, but just in case you’re out of the loop, here’s a quick primer. Roblox is, generally speaking, the largest entry point for brands to access the metaverse. It’s a firmly established game with tens of millions of monthly active users, and it boasts interesting brand partnerships pretty often.
Roblox players can access ten exclusive Halloween-themed Hot Topic designs in the Roblox Avatar Shop. Beyond that, there are three digital pop-up shops making a home in three huge games inside Roblox. Speed Run 4, The Floor is Lava and Catalog Outfit Creator are the three, and together share an audience of over 3 billion visits.
Yeah, that’s a ‘b’. It’s difficult to emphasize just how huge Roblox is, but three individual games sharing 3 billion visits is a decent starting point.
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The Hot Topic items cover cosplay hats, sunglasses, mini backpacks and more. Roblox gamers can buy these avatar items directly from the in-game virtual stores, or simply explore the whole collection. It worked with some well-known Roblox creators to digitize these designs, including Junozy, StrapCode, Matthew Del Ray and 0929lego.
Things go a step further than being able
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