Here’s How Your Business Can Adapt to Recent Shifts in Customer and Employee Expectations

pcmag.com:

From remote work to brick-and-mortar companies suddenly pivoting online, the pandemic irreversibly transformed how we do business. Companies still need to support employee collaboration and customer communications, but (now more than ever) teams need better tools to stay connected across the globe, and to deliver quick, convenient, personalized customer service. Traditionally, companies have used disconnected applications like a simple phone system, chat tools, and video conferencing to collaborate internally and communicate with customers. Some companies may have seen the shift in customer and employee expectations and implemented a Unified Communications as a Service (UCaaS) or Contact Center as a Service (CCaaS) solution. But the new business landscape demands an even more unified approach to how teams are communicating with each other and their customers. Standards have changed, so how can your business best navigate these new frontiers? Let’s dive into the biggest shifts and how to level up to meet the expectations of your team and consumers.

As more people become accustomed to working remotely, a bedrock of solid communication is essential. Employees working towards shared goals need tools that fuel their productivity. Businesses interacting with customers have to respond quickly and make it easy for customers to receive personalized support seamlessly. Equipping your business with a platform like Intermedia Unite(Opens in a new window) can empower you to keep pace with communication needs across both your employee and customers’ needs.

While traditional UCaaS and CCaaS focus on internal and customer experiences, respectively, Intermedia Unite(Opens in a new window) balances the needs of both in one application.