The Diablo is in the details | This Week in Business
Brendan Sinclair
Managing Editor
Friday 8th July 2022
I'll get to the meat of this week's column in a minute, but there was some big news for the site this week that really needs to be addressed first.
In case you missed it, GamesIndustry.biz parent ReedPop is running E3 2023, and our own head of games B2B Chris Dring is involved in the planning.
QUOTE | "We discussed ways to embrace everything that takes place during E3 week... whether they're part of the show floor or not. And that includes things like the PC Gamer Show, and Devolver Digital's car park, and yes, Geoff Keighley's Summer Games Fest. Because to those watching at home, all of that is E3." - Chris Dring, in an editorial sharing some thoughts about what needs to be done with the show.
Chris and the rest of the team have a significant challenge ahead of them, but I can't think of another group of people better suited to take those challenges on.
Elsewhere in the industry this week, Blizzard president Mike Ybarra spoke with the Los Angeles Times about trying to fix the company's well-documented and actively litigated cultural problems. He also addressed monetization complaints about recently released mobile title Diablo Immortal.
QUOTE | "When we think about monetization, at the very highest level it was, 'How do we give a free Diablo experience to hundreds of millions of people, where they can literally do 99.5% of everything in the game?' The monetization comes in at the end game. The philosophy was always to lead with great gameplay and make sure that hundreds of millions of people can go through the whole campaign without any costs." - Ybarra explains Blizzard's approach to designing Diablo Immortal's monetization model.
I understand the need to put the most
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