HBO Max Reaches New Subscriber Records
AT&T has announced new subscriber numbers for HBO and HBO Max, confirming as part of the company's earnings release that it ended 2021 with almost 74 million subscribers.
The total number of HBO and HBO Max subscribers at the end of 2021 was 73.8 million globally, which is up 13.1 million year-over-year and ahead of the company's internal targets. There were 46.8 million subscribers in North America alone, up 5.3 million.
It was also announced that the average revenue per user (ARPU) for HBO and HBO Max users in North America was $11.15.
Subscription revenue at AT&T's WarnerMedia division reached $3.8 billion for the last quarter of 2021, up 5.4%. This growth was attributed to the growth of HBO Max.
HBO Max kicked off 2022 with the 20th anniversary Harry Potter special, the record-setting launch of Euphoria Season 2 and The Suicide Squad spin-off Peacemaker starring John Cena in January. After that, the Game of Thrones prequel House of the Dragon is lined up to stream on HBO Max later this year.
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