Hate Being on Live Video Calls? Sorry, They're Here to Stay
You’ve probably heard this prediction: “Video is the future.” It goes back to before video killed the radio star(Opens in a new window), before TV was going to put movies out of business(Opens in a new window), before film and TV together killed radio at its most creative(Opens in a new window). But now, the real growth potential isn’t in prerecorded films, shows, or even TikToks: It's in the world of live video.
Think about all the times you’ve joined video meetings, done a live webinar, been in a video job interview, even had a camera-based telehealth doctor visit, or toured a house virtually in real time. And don’t get us started on the lucrative world of live video game streaming. In all these live video events, you're practically a voyeur as much as a viewer, and you can even be a participant, though how much you participate is up to you.
This all comes from a new infographic compiled by NowSourcing(Opens in a new window) for Eyeson(Opens in a new window): This Austria-based company has a compelling need for the ascent of live video, as it builds tools to help companies make software and platforms that take advantage of video.
The data, gathered from many sources, says live video will be a $184 billion industry by 2028. It's already grown by four times the traffic it had in 2016, so that’s no shock.
It also spells out the challenges businesses are going to encounter with bandwidth, quality, and privacy, to name a few. And just how much current problems with live video—like all that time wasted waiting for meetings to start, or worse, for people to find the mute button—is costing us. The infographic is below, and you can see the full version at Eyeson(Opens in a new window).
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