Take-Two CEO Strauss Zelnick thinks that Grand Theft Auto can last as long as the James Bond film series. First beginning all the way back in 1997, Rockstar Games’ open-world crime series has gone through multiple retoolings, setting changes, and high-profile controversies to become one of gaming’s most groundbreaking and long-running franchises.
Grand Theft Auto has the profits and success to match its longevity too, as 2013’s Grand Theft Auto V made over $150 million in sales over its
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