Genshin Impact's miHoYo Rebrands As Disappointing Trend Continues
miHoYo, the developer and publisher of massively popular online game Genshin Impact, is the latest company to announce a rebrand in the wake of the ongoing “-verse” trend. While miHoYo gained international recognition for Honkai Impact 3rd, an online action RPG initially released on mobile in 2016, the company’s fame and success truly exploded when Genshin Impact released in 2020. It was so successful that Genshin Impact beat Fortnite and GTA 5’s revenue during its first year.
In spite of its massive success, not everything has gone completely well for miHoYo due to some of its decisions with Genshin Impact. The anticipation players always have when it comes to the game’s future updates has led to the rise of leakers among Genshin Impact’s beta testers, which has led miHoYo to try and file lawsuits against them. Unfortunately, the studio going after leakers did not sit well with some members of the game’s community. Furthermore, Genshin Impact’s first anniversary rewards also received a lot of backlash from the game’s playerbase for how lackluster they were. These and other issues have caused a small number of Genshin Impact players to leave the game, although it is still massively popular.
Related: All Genshin Impact Character Birthdays (So Far) & What Happens On Them
Genshin Impact studio miHoYo (via Kotaku) announced that it’s changing its brand to HoYoverse. Like other companies before it, the company cites the reason for the change as its plans to expand its portfolio of content beyond just more video games. Some of the areas that HoYoverse is expanding into outside of games include technology research, virtual characters, anime, manga, light novels, music, and more. It also plans to get into other fields such as
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