The former CEO of Disney, Bob Iger, has revealed that he had some of the same sentiments as Elon Musk about Twitter. For a long time, it was rumored that the SpaceX founder was planning to acquire the social media platform, and in April 2022 it was announced that Elon Musk would be officially buying Twitter for roughly $44 billion. There were people both for and against the acquisition, while others were indifferent, but it would have been a noteworthy event either way.
However, after the Tesla CEO shared his concerns about fake accounts, Musk ended up backing out of the Twitter buyout. Though the social media platform has claimed that bots make up less than 5% of the estimated 329 million total users on the site, Musk and many others are dubitative about the accuracy of that number. By July, when Twitter had still failed to provide convincing proof of its claims about spam accounts, the entrepreneur terminated the pending deal.
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In a recent interview with Vox, Bob Iger, who served as CEO of The Walt Disney Company from 2005 to 2020, revealed that Disney had at one time also considered buying Twitter. The boards of the two companies had even agreed to the acquisition, but the deal ultimately fell through for a variety of reasons. Though the number of fake accounts wasn’t cited as one of the deciding factors, according to Iger, “[W]e did look very carefully at all of the Twitter users… [W]e at that point estimated with some of Twitter’s help that a substantial portion – not a majority — were not real.”
Oddly enough, Twitter initially opposed Musk’s acquisition and came up with a “poison pill” plan to intervene, which would allow
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