European market report: Growing revenues, growing workforce and older gamers
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Video Games Europe, the continent's largest trade body, has released an extensive report offering insight into the full size and impact of the games industry in the region.
This is the fourth Key Facts report published by the organisation – formerly the Interactive Software Federation of Europe (ISFE) – and draws on data from Ipsos Mori, GSD, GameTrack and the EGDF-VGE insights report.
It shows that European games revenues rose to €24.5 billion in 2022, unit sales rose to 40.3 million, and the number of people employed by the industry rose to 110,000.
Among the data used were GameTrack surveys of 60,000 people aged between six and 64 (12,000 each from the UK, France, Germany, Italy and Spain).
Let's break down the biggest findings from the report.
As mentioned, €24.5 billion was spent on video games across various European markets last year. This is a 5% increase compared to the €23.3 billion generated in both 2021 and 2020, and higher than the €21.6 billion taken in 2019, the last pre-pandemic year.
42% of this revenue was generated by console games, up from 41% the year before, while a further 42% was provided by mobile, down 45% year-on-year.
13% of revenue came from PC, with the remaining 3% from streaming services and other online models.
When breaking down revenue by media type, 41.5% came from paid apps and in-app purchases, although this was down from 45% in 2021. Another 41.5% came from digital purchases, including full game downloads and DLC.
Physical games accounted for 17% of European games revenue, down from 19%.
Video Games Europe noted that, while there were fewer games released for consoles in 2022 compared to 2021 –
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