Just days ago, reports highlighted that billionaire Elon Musk intended to remove headlines from link previews on X (formerly Twitter) to make the height of the preview box smaller. But that does not mean that he wants these users and organizations to stop using the platform. In fact, Musk has been openly asking journalists and news organizations to become a part of the platform and participate in news sharing to begin earning money from X's revenue-sharing program. But with no option to share headlines in links, it might be that the billionaire is setting things up for original, or direct, reporting on the social media site - scribes are being encouraged to post directly on X.
In the early hours of today, August 23, Musk tweeted, “Our advertising revenue share program also applies to organizations (news or otherwise) who wish to participate”. This tweet is part of Musk's ongoing campaign where he appears to be luring media houses and journalists to start news reporting on the platform. Just two days ago, he posted, “If you're a journalist who wants more freedom to write and a higher income, then publish directly on this platform”. In fact, he is using any opportunity he gets to talk about how this is a great proposition. But is it, really?
That much is true. One of the biggest USPs of X is that it is set up to start conversations around big events that are currently happening. News organizations and journalists play a big role in driving this engagement as every breaking news is posted first on Twitter. In fact, some organizations exclusively post their reports on X. So, it is not that Musk wants this major source of engagement to go away.
But the headline link removal would probably convince you otherwise. After all, with
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