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Do as I say, not as I do. This phrase encapsulates the inconsistencies that have become a hallmark of Elon Musk as he contends with the needs of the disparate stakeholders in his vast business empire. While the world’s richest person is all too willing to out the companies that have been using their ad dollars as leverage over Twitter’s content moderation policies, he appears decidedly recalcitrant when it comes to the identity of the investors who’ve bet on his vision of a super app.
Ahead of the NewFronts digital advertising conference a few weeks back, over two dozen civil society groups called on advertisers to seek specific commitments from Twitter vis-à-vis its content moderation policies and to withdraw their ad dollars should the social media giant refuse to comply.
Sunlight is the best disinfectant
— Elon Musk (@elonmusk) May 3, 2022
In response, Elon Musk had called for an open investigation into the funding sources of the civil society organizations that were spearheading this supposedly anti-Twitter campaign, terming the proverbial sunlight as the “best disinfectant.”
Unsurprisingly, as is often the case when Elon Musk’s core interests come under pressure, this zeal for openness on the part of the world’s richest person did not extend to those who’ve invested in his vision of a super app of the future.
As a refresher, on the 15th of March, Elon Musk filed for Twitter’s merger with X Corporation. Do note that X Corp. itself has a parent company bearing the name X Holdings Corporation and registered only in March 2023 with an authorized capital of $2 million. Musk remains the
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