As you travel throughout Elden Ring's massive Lands Between, you'll no doubt stumble across quite a few merchants. These charming and mild-mannered merchants are typically seated near a fire and may sometimes be playing songs with stringed instruments. Each one sells a specific selection of items, including arrows, unique cookbooks for crafting, exclusive armor sets, and sometimes even rare Stonesward Keys or Cracked Pots. Anyways, you should kill them. Kill them all.
Look, you could just mark each merchant on the map and seek them out when you're wanting to buy items, but keeping tabs on which one sells what can be a cumbersome task. However, if you kill each one you come across, you'll be able to make your shopping trips considerably more efficient. Each time you slay one of these fellows, they'll drop their unique Bell Bearing. You can then give the Bell Bearing to the Twin Maiden Husks in Roundtable Hold, which will allow you to purchase all of that merchant's wares from a single place.
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Now Playing: Elden Ring — 10 MORE Things You Didn't Know
Most of us don't feel great about ourselves for murdering innocent NPCs, but Elden Ring is overwhelming enough without having to go on an expedition every time you've saved up runes to buy an item you want. While it may seem cruel--because it is, you sicko--being able to return to Roundtable Hold to do all of your shopping is such a convenience that it's kind of hard to get hung up on the morality of it all.
If you've slain the merchants and have a guilty conscience,
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