eBay Goes Live With Trading Card & Collectible Shopping Experiences
The alternative way to shop on eBay comes after a flurry of moves catered to card collectors, especially those who collect trading card games like Pokémon and Yu-Gi-Oh. Like with any collectible, how limited and rare these cards are can determine their appeal and value. However, the risk of encountering a fake or misleading listing is always present. To combat this, eBay introduced a program to authenticate sales of these trading cards, ensuring that the card delivered is the actual card marketed in the listing. Even still, there's a risk in purchasing cards online without seeing them firsthand, and eBay is trying to lessen that risk with a live shopping experience.
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eBay's live shopping experience blends a livestream and an auction while utilizing well-known names in the trading card space. It fits nicely for an industry that typically completes sales using auction-style formats. Collectors and professional authentication companies have set prices in mind for items, but the market is driven more by demand than any other factor. If a bunch of people are interested in a card, its prices skyrocket, which is why auctions work so well. With a livestream alongside the auction, the experience becomes more immersive and compelling for buyers.
The live experience features Bleecker Trading, a top seller on the platform specializing in trading cards. It also has live entertainment from trading card enthusiast DJ Skee. During the live shopping streams, users can view extremely rare trading cards and other collectibles in an immersive format. For example, a traditional eBay listing might feature a few photos from different angles, but it's hard to grasp the card's
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