EA Was Reportedly In The Mix For Activision Blizzard Deal
Microsoft recently announced that it has proposed to buy Activision Blizzard in a deal valued at nearly $70 billion, but it seems that several other companies, including EA, were interested in a deal with the Call Of Duty publisher as well.
In a new Venture Beat interview with Activision Blizzard CEO Bobby Kotick, it was discussed why the publisher decided to agree on a deal with the Xbox company, with Kotick saying that he was looking over the course of the next couple of years and decided that Activision Blizzard would, «need thousands of people to be able to execute against our production plans.» He also explained that he had conversations with Satya Nadella, CEO of Microsoft, and Phil Spencer, head of gaming at Microsoft, «over many, many years of bigger things that we could do together.»
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During the interview, it was also hinted that EA was in talks for some sort of deal with Activision Blizzard. Kotick went on to say that although the company is big and has its resources, compared to other trillion dollar companies, «You realize, we may have been a big company in video gaming, but now, when you look at the landscape of who the competitors are, it’s a different world today than ever before.
»But I think that even if we were to have consolidated within EA, that wouldn’t have given us what we’re going to need going forward," Kotick added. «And so you needed to have a big partner in order to be able to
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